By Steven Duque
As we near placing the first set of Momba vending machines on university campuses across New England and the northeastern United States, we’re thinking hard about the product selections we make. The limited space within our vending machines to serve our products makes smart inventory selection even more pressing. Most who know me will agree that my natural tendency is to act on my intuition, but experience (including my work at Bullhorn) has taught me that using data to inform our decisions can help us act more wisely and productively than we would without it.
Data-driven decisions and doing the “right” thing
Poet Henry Wadsworth Longfellow once said, “It takes less time to do things right than to explain why you did it wrong.” Although Longfellow was likely referring to ethical decisions, the adage applies to the Momba’s approach to identifying the “right” product mix to best serve students’ needs. Rather than shooting first and asking questions later, we conducted a survey last month to help us identify which products we should initially serve in our machines. Continue reading